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New York Privacy Act Compliance
New York Privacy Act Compliance
Stephen Lowisz avatar
Written by Stephen Lowisz
Updated over 7 months ago

What is Talent Matrix?

Talent Matrix Pulse is a tool that de-anonymizes website traffic, while Reveal shows you contact information for any lead in the U.S.

What is the NYPA?

The New York Privacy Act (NYPA) is a proposed legislation designed to enhance privacy protections for residents of New York State. It aims to give consumers greater control over their personal data by requiring businesses to obtain explicit consent before collecting, using, or sharing such information.

The Act includes provisions for data transparency, allowing consumers to access, correct, or delete their data held by companies. It also mandates businesses to implement reasonable data security measures and provides for the enforcement of these rules by the New York Attorney General, including the possibility of private rights of action for consumers.

Where does the data come from?

The platform is compliant with all laws and regulations, as we only collect data on opted-in individuals captured through one of the following sources:

  1. Public databases

  2. Ad networks

  3. Email service providers

  4. Partner networks

Each person has accepted and opted into partner marketing.

Using Talent Matrix

Talent Matrix provides compliant data for use in sales, marketing, operations, and more. However, it is worth noting that your internal strategies can't break compliance in how the data is used. You are not able to:

  1. Robo-dial leads

  2. SMS without explicit consent

Disclaimer

While Talent Matrix does comply with all federal, state, and local regulations concerning privacy, consult your attorney for internal compliance with the data provided.


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